Executive / Senior Executive / Associate / Senior Associate / Specialist / Senior Specialist
Permanent/Project Basis
Gurugram, Hybrid, Onsite, Remote
Posted 2 years ago
Reporting To- AVP/VP
Responsibilities
- Collect data on consumers, competitors and market place and consolidate informatio into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings; identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
Key Requirements
- Excellent Written, Verbal communication, presentation skills. Proficiency in other languages like German, French, and Spanish will be preferred.
- 0-20 years of market research analysis experience. The position will be based on the number of years of relevant experience.
- Master’s Degree in Commerce, Statistics, Marketing, Math’s, Economics etc.
- Strong analytical and critical thinking
- Working knowledge of data warehousing, modelling and mining
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)
- Familiarity with CRM programs
- Search engines, web analytics and business research tools acumen
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Ability to interpret large amounts of data and to multi-task
